Hey there! We are so excited to have the opportunity to share our love and passion of all things local with you! [local food + brews, local goods, local events...we’re there]

Our first location, found in the heart of downtown Wausau, was opened in July 2017. From the beginning, the positive response from fellow makers and the local community was overwhelming and inspiring. After a year and a half of being open, we decided to expand and opened our sister shop, The Local - Weston, in May 2019 and in 2024 we opened our third location, the local - EAgle river. We are truly passionate about sharing the makers’ products and stories with all of you, and will continue to bring you the best of what Wisconsin and the Midwest has to offer.

In the midst of it all, we hope to always inspire and encourage you all to follow your biggest + craziest dreams and know, without a doubt, that you can do anything you set your mind to!

x o - The Magnuson’s